Swissline Celebrates Its 35th Anniversary – A Journey of Skincare Innovation

2024 marks a very special milestone for Swissline… its 35^th anniversary. Looking back now, it is clear Swissline was ahead of its time when it launched in 1989, but today the brand remains more contemporary than ever with the convergence of the skin health and wellness sectors, and a widespread acceptance of a 360-degree, holistic approach to skincare.

In recent years, we have seen a surge in collagen-boosting skincare, drinks and supplements; anti-inflammation skincare, diets and medicine; and an increased interest in a holistic approach to skincare. All of this is nothing new to Swissline, whose products have long been known to support the skin barrier, boost collagen production and address inflammation.

Swissline’s Commitment to Skincare Innovation Since 1989

Inspired by the developments in the medical and pharmaceutical fields in Switzerland in the 1980s, specifically the science of cellular rejuvenation, the brand has always placed great importance on skin health, initially joining forces with a renowned health revitalization centre on the shores of Lake Geneva.

The Science Behind Swissline’s Collagen-Boosting Products

Since 1990, Swissline has been formulating products with collagen-boosting ingredients, including growth factors and peptides, alongside marine collagen (both hydrolysed and soluble) to support the skin’s health inside and out. This 360-degree approach to collagen has proven to be a success with Swissline’s award-winning Luxe-Lift creams becoming some of the brand’s hero products.

Leading the Way in Anti-Inflammatory Skincare

“For nearly 20 years, Swissline has been formulating its products with madecassoside, the most purified pharma-isolated fraction of the plant centella asiatica, more commonly known as cica,” explains Swissline International Brand Director, Custodio d’Avo.“Initially, the intent was to calm sensitised skin and reduce inflammation arising from aesthetic procedures, but later the brand expanded its approach to also address silent, chronic inflammation with the introduction of the Age Intelligence range." Two of the brand’s best-selling, anti-inflammation heroes are Essential Serum and Recovery Serum.

Holistic Approach to Skin Health

Swissline understands that skincare alone can only do so much to combat the effects of oxidative stress. So, alongside its results-oriented skincare, Swissline emphasises the importance of a healthy lifestyle, sun protection, a balanced diet, adequate sleep, a fitness regimen and stress management. Swissline firmly believes that a holistic approach to health will always yield the best results, and a little extra pampering will never go amiss. Self-care is never selfish.

Swissline’s 35th Anniversary Gift Set

To commemorate Swissline’ 35^th anniversary, you can purchase a 35^th Anniversary Gift Set in select spas and online from October 1st, while supplies last. Reinforcing the brand’s 360-degree approach to collagen, the gift sets contain 4 collagen-boosting skincare products (2 retail products and 2 trial size products).